Summer fruits, fresh cabbage – could have sworn we are in the fruit & vege aisle but no – they are gorgeous new arrivals at Tesselaars Brisbane! (more…)

Floral Designer Julia-Rose describes how to build a floral gown in six steps as part of Fashion Week, Surfers Paradise Festival. Photo gallery of event and creative process below article. (more…)

Here are a bunch of wonderful ideas for stocking your flower shop this Mother’s Day. These photos are of stock currently available from the Brisbane warehouse.

Purple Mauve Chrysanthemum

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A few weeks ago I caught up with Jessica from Sassafras Flower Design for a chat about “all things floristry”. Jess runs a successful part-time business in bespoke wedding flowers and styling (more…)

Mother’s Day is a-coming and of course this is always a busy time for florists.

Because it’s so busy, you may never have considered doing any marketing for this day, however there is a good argument that you should use the momentum of Mother’s Day to:

• grab as much “market share” as you can on the day. This means winning a higher percentage of the total flowers sales that will happen in your area on the big day
• Increase local awareness of your business
• Bring on board some new customers who you can then “wow” so much that they come back to you for months and years to come
• Also you should not forget the need to remind men and children to consider buying flowers on Mother’s Day. Some people may instead choose to purchase across other industries (restaurants, bottle of wine, etc.) without a flower purchase at all. So trying to associate Mother’s Day with flowers in the minds of potential customers is important.

Mother’s Day Marketing Ideas for Florists